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Country Italy. Provinces of Italy. Capital of Italy. What is martini made from: production technology and composition How is the versatility of taste created?

Today, the term “Martini” is perceived as a common noun: it seems that it is another type of alcohol, just like cider, cognac or beer. However, in reality, Martini is just one of many brands of vermouth - a flavored wine with herbs. The extraordinary popularity of the brand is entirely due to Alessandro Martini, the “godfather” of the drink.

It is interesting that Senor Alessandro is not at all the inventor of the Martini, as one might think, but a promoter, an advertising agent. The fact that the brand bears his name in itself speaks of this man’s enormous contribution to the development of the company.

Start

Judging by the surviving historical records, aromatic tinctures of medicinal herbs were known back in Ancient Greece. For one of these recipes to become the “No. 1 ladies’ alcohol” in the world, it took a happy confluence of several circumstances.

In 1847, four enterprising Italians (Clement Michel, Carlo Re, Carlo Agnelli and Eligio Baudino) organized the Distilleria Nazionate da Spirito di Vino company in Turin, specializing in the production of flavored wines. In Europe in general and in Italy in particular at that time, the fashion for sweet and not very strong herbal tinctures had just begun, so the company was successful.

In 1857, winemakers hired 23-year-old Florentine Alessandro Martini, and they were right - after 6 years, the young entrepreneur became a manager, made the company a market leader in its segment, and at the same time gave the company a new name: Martini, Sola & Cia. No violent takeovers or foul play: the elderly founders slowly began to die or retire, management itself passed into the hands of the young entrepreneur and his reliable accountant Teofilio Sol.

Alessandro Martini - managed to turn a vermouth brand into an elite brand

By this time, a young winemaker and connoisseur of medicinal herbs, Luigi Rossi, had already joined the board - it was he who, constantly experimenting with additives and proportions, invented the classic Martini Rosso recipe, thanks to which the company was head and shoulders above its competitors for more than a hundred years firmly held first place in the market.

Luigi Rossi was, as they would say now, a self-made man, that is, he achieved everything in life on his own. The father of the young Italian lost his wealth and health in the Napoleonic wars, little Luigi realized from childhood that he could only count on himself. Having moved to Turin, Rossi took up herbology (“herbalism”). It soon became obvious that the young man did not just have an inclination or talent - he was a real genius. Martini and Sola worked hard to get Rossi on their team. Finally, in 1863, they succeeded - this is how the official history of Martini began.

Luigi Rossi created the recipe for the first martini - Rosso

They say that it takes three to succeed in business: a romantic, a businessman and an adventurer. The dreamer, of course, was Rossi, the accountant-businessman was Teofilio Sola, and the adventurer was the brilliant salesman Alessandro, who managed to establish international supplies of the still little-known drink and “promoted” it around the world.

Development

In 1864, the three partners built a new vermouth factory in the village of Pession, near Turin. The location was not chosen by chance: it was located in close proximity to a large city, the Alps, rich in necessary herbs, and the railway. The last circumstance was especially important, since many of the components included in the recipe were supplied from abroad: thyme, aloe, coriander, cinchona, cassia, cinnamon, cardamom - all these spices did not grow in Italy.

Already in 1865, Martini Rosso vermouth won the first gold medal in Dublin, and 13 years later the brand took the Grand Prix in Paris, not to mention many less significant victories.


First batch of Martini Rosso, 1864

In 1879, Sola died, his family sold their share in the business to the remaining two partners, and the company received a new name - Martini & Rossi. By the end of the 20th century, red vermouth “Martini” already had several dozen of the most prestigious awards in the world of alcohol and was firmly associated with gloss, luxury and a bohemian lifestyle. Some of the drink's gold medals still adorn the label today, along with several coats of arms of European royal courts.

Luigi Rossi died in 1892, but left four heirs: Teofilio, Ernesto, Cesare and Enrico, who did not abandon their father’s business: the brand continued to “take over the world”, Martini&Rossi branches opened in Buenos Aires, Geneva, Barcelona, ​​Montechiaro d'Asti . By 1903, Martini vermouth was already exported to more than 70 countries, and in 1905 Senor Alessandro himself died.

In 1911, an international exhibition was held in Turin, organized by Teofilio Rossi with the aim of establishing the brand’s position in the market and attracting new “admirers” to it. The idea was a success - Martini became the star of the event, and in just six months the exhibition was visited by more than 7.5 million people, who subsequently spread the news of the amazing taste of the new vermouth around the world.

In 1922, the brand name was shortened to Martini, only in the USA they continued to use the previous version with two surnames, since simply the word “Martini” is associated in America with a cocktail, and only then with a brand of vermouth. The company has many victories to its credit: the wonderful drink managed to conquer even the Japanese Emperor Yoshihito, Pope Pius XI, and King Vittorio Emanuel III.

The Second World War brought huge losses, but Martini surprisingly quickly recovered from its losses and continued its triumphant ascent in the new, post-war world. For more than a hundred years, no one could even shake the pedestal under this colossus. In 1992, the company became part of the international concern Bacardi and continued to operate under the name Bacardi-Martini Ltd.

Years of appearance of Martini species

After the first and “classic” Martini Rosso (1865), the company’s range expanded. Here are just a few main types:

  • 1900 – Extra Dry – Reduced sugar Martini, ideal base for cocktails.
  • 1910 – Bianco. Due to notes of vanilla and other additives, it is a little more tender and softer than the original Rosso.
  • 1980 – Rosato vermouth, based on a blend of red and white wine.
  • 1998 – D’Oro. The gold in the brand name does not hint at the elitism of the drink, but at sunshine and summer warmth - the brand was developed specifically for Northern European countries that lack sunny days. The taste has citrus notes.
  • 1998 – Fiero, released for Benelux citizens.
  • 2009 – Rose, vermouth based on autochthonous Italian grape varieties from the provinces of Veneto and Piedmont.
  • 2013 – Spirito, a “male” variation of the drink with a strength of 33 degrees.

In addition, sparkling wines Asti and Prosecco are released under the Martini brand.

Bianco is currently the most popular type of martini in the world; the recipe appeared after the death of the company’s founders

1. The popularity of the new vermouth is evidenced by the fact that cocktail glasses are now called exclusively “Martini glasses.”

2. In 1977, the Porsche Corporation released a limited series of Martini Edition cars: these were snow-white cars with rich finishes and luxurious equipment.


Porsche Martini Edition

3. Martini contains 35 herbs, many of which are medicinal, so this drink not only makes you dizzy and creates a festive atmosphere, but also increases vitality, relieves stomach pain, and improves digestion.

4. The royal coats of arms did not appear on the label by chance - the Italian monarch Umberto I gave the highest permission to use his family symbol, thereby confirming the popularity of the new vermouth among the “cream” of society.

5. The most expensive Martini cocktail is called “Martini on the Rock” and costs 10 thousand dollars: the high price is explained by the fact that the drink contains a real diamond.


Martini on the Rock - martini, vodka, olives and diamond

6. The logo was developed in 1929 and has not changed much since then. One version says that the red circle means a cocktail glass (viewed from above), and the black rectangle means a Martini bottle tilted over it.


Circle - glass (top view), rectangle - tilted bottle

7. Carlo Agnelli, one of the founders of the very first predecessor company of Martini & Rossi, is the grandfather of Giovanni Agnelli, the founder of the Fiat corporation.

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Martini is a world-famous brand of Italian vermouth, sparkling wines, and a variety of alcoholic aperitifs. From its very origins to this day, this drink has been considered a unique symbol of luxury, unsurpassed style, and the shimmering world of wealth and presentability. The production and sale of the brand's products is carried out by the large distillery Martini & Rossi, which is located in the north of Italy in the city (Torino).

It all started when, in 1847, a quartet consisting of ambitious and enterprising businessmen decided to found their own company, which would specialize in the production and sale of sparkling wines, liqueurs and other alcoholic beverages. The company receives the sonorous name “Distilleria Nazionate da Spirito di Vino”, and it quickly manages to gain a foothold in the Italian market.

Things began to go so well at the winery that by 1849 its products were filling the stores of France, and then other European countries.
The 1860s marked a period of dramatic change and change for the company. So, in 1860, one of the founders of the brand passed away, and this event activated the process of partial reorganization of production.

Three years later, in 1863, new faces entered the wine business:

  • Young and energetic entrepreneur, Alessandro Martini;
  • Teofilo Sola, who worked for Distilleria Nazionate da Spirito di Vino for several years as an accountant;
  • The company's leading expert in the field of winemaking, Luigi Rossi.

With their coming to power, the company acquires a new name - “Martini, Sola e Cia”. In addition, it was at this time that legendary labels first appeared on bottles of produced vermouth, strongly reminiscent of those that can be seen on a bottle of Martini today.

Vermouth usually means a certain type of flavored wine, which is made not only from ripe grapes, but also from special herbs and spices. And, it should be noted that this type of alcoholic beverages existed in the company’s assortment until 1863.

However, thanks to a series of bold and somewhat extravagant experiments carried out by Luigi Rossi, it was possible to find that very unique recipe formula, which to this day is kept in the strictest confidence. It was the scheme for preparing spicy vermouth developed by the talented Italian that allowed the company to reach a new level, gain popularity and fame not only in Italy, but throughout the world.

In 1864, the first export of the legendary vermouth in the company's history took place. Thus, boxes of alcoholic beverages were sent from (Genova) to the USA. Thus, it is the 1860s that is considered to be the time when the brand began to gain worldwide fame.

In 1865, an international exhibition of alcoholic beverages was held in Dublin, as a result of which Martini was awarded the first class medal for Quality. This was followed by a series of equally prestigious exhibitions and presentations in France, Great Britain, Australia and other countries.

In 1878, the export of goods to Russia began. Among the imported goods was not only the legendary Martini vermouth, but also some sparkling wines.

In 1879, after a long illness, the company's chief accountant, Teofilo Sola, passed away, and Luigi Rossi bought his share in production. Another rebranding takes place, and the company receives a new name “MARTINI & ROSSI”.

In 1893, the brand's products finally acquired their legendary, well-recognized label. This happened as follows: the current king of Italy at that time, Umberto I, issued a decree allowing the use of the country’s coat of arms when developing a branded product logo.

From the end of the nineteenth century until the 1990s, the company developed rather statically. The brand had a specific, established customer base, as well as the image of a manufacturer of exclusively high-quality goods. In addition, there was no other alcoholic company on the market of that period that would be able to compete with MARTINI & ROSSI.

However, this situation begins to change somewhat at the end of the twentieth century and in order to strengthen its position on the world stage, the brand’s management decides to merge the enterprise with another large winery - BACARDI. Thus, in 1992, a new label was formed - “BACARDI-MARTINI”.

Types of legendary vermouth

Currently, the Italian BACARDI-MARTINI wineries produce a whole range of different varieties of the legendary Martini vermouth.

Asti

It is nutmeg that gives the drink that unique tart floral-honey aroma and golden hue. Most people mistakenly assume that Asti is the same as champagne. Of course, these sparkling wines do have a number of common features, but their production technologies differ significantly from each other. Thus, the Asti preparation technology involves a double fermentation process, which must take place in special hermetically sealed steel vats. It is thanks to this that those very gas bubbles form in the drink.

It is noteworthy that the technology for creating Asti wines has been significantly improved by specialists of the Martini brand, and from now on this drink does not undergo double fermentation. Thanks to some secret recipe formula, the formation of gas bubbles can be achieved during the first period of fermentation in sealed containers.

Today production is concentrated in Piemonte in the wine-producing province of Asti ( Asti). In total, the brand owns approximately a third of the global Asti wine market.

In order to experience the full palette of Martini Asti flavors, the drink should be cooled to a temperature of approximately 8-10 degrees Celsius. It should be served in either a wide bowl-shaped champagne glass or a narrow flute-shaped glass.

Rosso

Martini “Rosso” is the very vermouth with which it all began, it has been produced since the distant 1862, and its name is translated into Russian as “red”. The drink has a richly sweet, tart taste, which is accompanied by some notes of bitterness. A distinctive feature of this type of vermouth is its sharp aroma with hints of tea.

Extra Dry

At the beginning of the 20th century, the “Extra Dry” drink appeared. It has a noticeable straw hue, as well as a persistent rich aroma, in which you can catch notes of raspberry berries, citrus and iris. It is noteworthy that the proportion of sugar in this vermouth is negligible, while the percentage of alcohol is higher than normal.

Bianco

The production of Martini "Bianco" was launched in the 1910s. It has a distinctive light straw color and a light and mild vanilla spice aroma. The taste is characterized by sweet notes without any bitterness. Typically served with ice cubes and lemon slices.

Rosato

In the 80s of the last century, the Rosato line of vermouths was released. This drink is characterized by a rich, intense aroma of cinnamon and cloves, and has a beautiful noble pink hue. In addition, it is the only one in the BACARDI-MARTINI production, which is made through the proper mixing of red and white wines.

Gold

Martini “Gold” is a unique alcoholic drink, the exclusive packaging of which was developed in collaboration with designers of the world famous brand “Dolce&Gabbana”. The basis of vermouth is dry white wine, which is diluted with a variety of spices, herbs and herbs.

  1. In 1997, for the first time in the history of the company, the original Martini bottle changed its shape to a more elegant and modern one. The logo design has also undergone some minor changes.
  2. To create its legendary vermouths, BACARDI-MARTINI uses over 100 varieties of herbs and spices.
  3. Almost all vermouths produced by the winery have a sugar content of 16.
  4. In 1977, the Porsche automobile company released a limited line of cars called the Martini Edition.
  5. The Martini drink even appears in “The Hussar Ballad” by Eldar Ryazanov. At the 73rd minute of the film, you can see a bottle with the famous label standing on the mantelpiece.

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Martini is vermouth or fortified wine with the addition of an infusion of aromatic herbs. This is a very healthy drink. It is very difficult to find out reliably what the first Martini was made from, since the history of the creation of the drink is attributed to a wide variety of people. A beautiful legend says that Hippocrates was involved in the creation of the first vermouth, who made a wine tincture of wild star anise flowers with artemisia. He used this drink exclusively for medicinal purposes. We also owe Martini as vermouth to the bartender of the 19th century or the town of Martinez. Today Martini is a very popular brand; its name is associated with the manufacturers Martini & Rossi, whose plant is located in Turin. At first, vermouth was made exclusively from white wine. But currently, wine materials for it are produced from pink, red, and white grapes. The aroma is imparted by a whole collection of a wide variety of herbs, fruits, and spices.

Spicy-herbal base of the drink

The basis of any vermouth, which includes Martini, is Alpine wormwood. Its share of the remaining components can be 50%. In addition to wormwood, when making a certain type of Martini, the manufacturer uses several dozen of a wide variety of herbs and spices, and sometimes this amount reaches a hundred. Depending on the type of Martini, it contains the following additives: yarrow from 18 to 20%, mint from 9 to 11%, cinnamon about 10, cardamom 7%, black elderberry 5%, nutmeg 3%. There will be several dozen other ingredients in smaller quantities. These are juniper, coriander, immortelle, ginger, St. John's wort, ash, chamomile, angelica, lemon balm, oregano. Herbs enrich the drink with special aromatic and flavor notes, making it brighter and more fragrant, as well as imparting a pleasant tartness. But no winemaker will reveal his secret about at what stage, in what sequence, the herbs are added to Martini. Since it is the ability to combine plants that allows you to obtain the unique tastes of this drink.

How is the versatility of taste created?

The bitterness in Martini can be not only due to wormwood, but it is imparted by the following ingredients: oakberry, horehound, cinchona bark, tansy. Lemon wormwood, lemon balm, and catnip are responsible for the citrus taste. Immortelle, juniper berries, rosemary, and St. John's wort will add some hint of resinity. Elderflower flowers, lemon zest, and coriander will add a nutmeg scent to the drink. To combine all the aromas into one harmonious composition, chamomile, clove, and iris infusions are used in production. And to consolidate this composition, cardamom, vanilla, and calamus extracts are used.

All components are dried, crushed to a powder, and infused on a water-alcohol base in special rotating vats. This stage continues for twenty days. When all the substances are completely dissolved in each other, creating the required wine bouquet, the drink is purified and filtered. Then sugar is added to improve the taste and alcohol so that the resins dissolve better. Next, the drink is cooled to -5 degrees and filtered again. Over the course of a week, the temperature is gradually raised to room temperature.

What is the difference between different types of Martinis?

The branded Martini began to be produced in 1863. The drink received worldwide love thanks to the unique combination of wine, herbs, and spices. Traditional vermouth is produced on the basis of white wine, which does not have a pronounced aroma and taste, and its strength is 11-13%. However, today vermouths are also produced from pink and red grapes, and the strength is increased to 16 degrees to maintain flavor balance, and for a dry Martini to 18. Plant extracts and infusions, sugar, and alcohol are added to the prepared wine base.

Bianco

Martini Bianco has a very pleasant spicy aroma of iris, lemon, raspberry and a soft taste with no bitterness. It is produced using Italian white wine. In Bianco you can feel the astringency of the herbs a little, but you can still smell the vanilla very well. It is vanilla and herbal tincture in combination with dry wine that gives Bianco such a unique, refined taste.

Rosso

Martini Rosso is characterized by a bitter taste, rich caramel color, and herbal aroma. There is very little sugar in it. This is the oldest vermouth, it is almost 150 years old.

Rose

To make Martini Rose, a blend of white and red grape varieties is used. It has a very delicate taste, which is why young girls prefer it. This is the first semi-dry wine from Martini.

Rosato

Martini Rosato (pink) has notes of cloves, cinnamon, and a hint of flowers. Rose wine is used in the production of this vermouth. This vermouth is also not very bitter, its composition includes white and red wine. The spices are clearly felt in it. Rosato appeared at the end of the 20th century.

D'oro

Martini D'oro consists of white wine enriched with vanilla, honey, citrus aromas and fruity notes. It is called golden because of the hue that caramel gives it.

Martini Fiero

This drink is made with a lot of citrus fruits, so the aroma is very strong of blood orange.

Extra Dry

It is characterized by low sugar content and high degrees of strength (18). It clearly shows the flavors of lemon, raspberry and, slightly weaker, toffee.

Bitter

Bitters have a bittersweet taste with a high alcohol content, rather than wine, as in other types of vermouth. Its strength is 25 degrees.

The composition of various types of Martinis is kept strictly secret, so this company secret has made it possible to create an aura of elitism and prestige around the brand. Martini has become a symbol of success and the sweet life; enjoying it means touching the elite of society.

Martini is a type of vermouth produced for a century and a half by the famous Turin wine company Martini & Rossi. Nowadays, it is actively used both in its pure form and as part of mixes and cocktails.

Mainly used as an aperitif, but can also be served with meals. Over the long history of the drink, more and more new modifications arose, which ultimately led to the creation of a unique typology of Martini types. It was based on both the characteristic features of the composition and the level of sugar and alcohol content inherent in a particular type of product of the Italian company. Below are all types of martinis available for the retail market.

Types of Martini

Rosso- patriarch of the Martini family (produced since 1863). The drink is a rich amber color with a strength of 16 degrees. Contains caramel as a mandatory additive.

Extra dry- a drink born in 1900. Sometimes called the "Green Martini", which is only partly true due to the color of the bottle. At a strength of 18 degrees it contains an extremely low percentage of sugar. It is characterized by a straw color and a distinct aroma of iris, raspberry and lemon.

Bianco appeared in 1910. It has a light straw color. Although it is not inferior in strength to the patriarch, it is less bitter and softer. In particular, this effect is achieved by adding vanilla and other spices.

Rosato released in 1980. Pale pink drink with a strength of 15 degrees. Made by combining white and red wine. In addition, its characteristic feature is the addition of cinnamon and cloves.

Doro (D"Oro) appeared on the market in 1998. This is a drink with a strength of 9 degrees, made on the basis of white wine. Considering the focus on residents of Germany, Denmark and Switzerland, the taste and aroma of this type of martini contains pronounced shades of honey, citrus fruits, nutmeg, vanilla and coriander.

Gold from Dolce & Gabbana- an elite 18-degree drink that appeared in 2010. It contains, along with Sicilian citrus zest, such unexpected components as Calabrian saffron, Spanish bergamot, Indonesian cubeba pepper, Indian ginger and Ethiopian myrrh.

White semi-sweet champagne Martini Asti is made from White Muscat grapes, which grow in the provinces of Piedmont and Veneto. Asti Martini has a sweet taste, with a fruity bouquet of apples, peaches, orange and honey. It is recommended to serve Martini Asti at a temperature of 7–9 C°.

Dry sparkling wine Martini Brut was created by winemakers Martini & Rossi more than 80 years ago. For the production of Martini Brut, high-quality grapes of several classic varieties are used, the predominant of which are the noble Italian Prosecco and Pinot. Soft velvety taste. Has a pleasant lasting aftertaste.

Released for the 150th anniversary of the Martini brand. The recipe for "Lusso" was compiled by Luigi Rossi in 1871. His followers - winemakers Giuseppe Musso and Ivano Tanutti - rethought the ancient recipe and, while preserving the uniqueness of the drink, gave it a special modern “sound”. This is how Gran Lusso was born. The basis of the drink is vermouth made from Moscato Canello grapes, aged for a year in wooden barrels, red wine from Barbera grapes and an extract created according to an old recipe, which was aged for 8 years in small bottles. The drink was produced in limited quantities - 150,000 bottles. The taste of the drink is harmonious, inimitably bittersweet, velvety, rich, with notes of aromatic herbs, lavender and rose.

Dry sparkling wine Martini Prosecco is made from the grape variety of the same name, which is grown in the Veneto region in northeastern Italy. The taste of the wine is fresh, dry, with fruity notes of grapefruit, green apple, peach, and a spicy aftertaste.

Martini Rose- a relatively new product in the line of Bacardi-Martini sparkling wines, was created in collaboration with the World Champion among sommelier Enrica Bernardo. The hand-picked grapes for Martini Rose are grown in the Italian provinces of Piedmont and Veneto. The unique, light, slightly tart aromatic taste of the wine is achieved through a combination of white and red grape varieties with notes of citrus, peach and elderberry.

Martini Royale Bianco- a harmonious combination of classic Martini Bianco, aromatic herbs, spices and vanilla. Martini Royale Rosato is ready to drink. Simply pour it into a glass, add ice, a wedge of tropical lime and a sprig of mint. Vermouth has an exquisite taste with notes of vanilla, aromatic herbs and floral spices.

Martini Royale Rosato- a zesty, spectacular drink shimmers with deep notes of cloves, cinnamon and nutmeg combined with lighter fruity aromas of raspberry and lemon. As a result of this original selection of components, the result was a sparkling cocktail with a somewhat bitter-sweet taste. This red fruit mix is ​​best poured into a glass already filled with ice and pour in some orange juice.

Martini classification

All Martini drinks can be classified according to the following parameters:

  1. Price- varies depending on the segmentation of the drink. Thus, the group of vermouths Rossi, Extra Dry, Bianco, Rosato has a price of up to $8 per bottle.
  2. Taste- from sweet to tart.
  3. Color- red, transparent, amber, pink, beige. Exclusive and limited versions of Martini can be of any color.
  4. Type of alcohol- vermouth and sparkling wine.
  5. Fortress- from 9 to 18 degrees.

Given the flurry of creativity shown by Turin winemakers in recent decades, we can expect a further increase in the number of Martini varieties. In addition, do not forget that, in addition to this vermouth, the Martini & Rossi company also produces other alcoholic drinks: sparkling wines, 25-proof bitters and a strong herbal liqueur Spirito, designed for the Eastern European market.

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The administrative center for the province of Trentino is TRENTO, for the province of Alto Adige - BOLZANO (BOZEN).
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Apples, for example. Or the green cover of the valleys, or the blinding whiteness of the snow-capped mountain peaks, or the peace of the lakes - this is all Trentino-Alto Adige (South Tyrol) - an area, the mention of which involuntarily evokes the peace, virgin purity of nature and its beauty. This “calming”, but not at all boring image, found its fortune through tourism. Anyone who holidays on Lake Garda, in the National Park dello Stelvio, at the foot of the amazingly beautiful Dolomites or in another equally green valley, goes skiing in the resort of Madonna di Campiglio or in San Martino di Castrozza, will find exactly what what you are looking for: beautiful nature, pleasant hospitality, excellent cuisine, and will not leave disappointed.

Lombardy holds the lead in population by a wide margin - almost 10 million people (this is 1/6 of the population of Italy), in the smallest Valle d'Aosta there are only about 126 thousand people. Geographically, two regions can be distinguished: Sicily and Piedmont - more than 25 thousand km?. The most densely populated region is Campania - more than 400 people/km². And most of all communes are in the same Lombardy - 1544.

Region LOMBARDY

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Provinces: Bergamo, Brescia, Como, Cremona, Lecco, Lodi, Mantua, Milan, Monza and Brianza, Pavia, Sondrio, Varese

It is the most developed, richest and most populous Region of Italy. That is why it is one of the most unexpected surprises for a tourist arriving there, who does not know much about its natural, historical, archaeological and artistic heritage.

In Italian, the accent in the name of the province falls on the penultimate syllable: “Lombardia”.

Take Milan, a major industrial and commercial center. Everything that is advanced and modern in the world has a place here: from technological innovations to fashion, from advertising to design, from lifestyle to political “experiments.” It is Milan that determines the main trends in the life of modern Italy. The rest of Lombardy is dominated by marvelous landscapes: lakes, rivers, hills, thermal spas, mountains, parks, as well as architectural and artistic monuments in many towns in the region. There is a lot to discover for many.

Region Piedmont

Administrative center of AOSTA
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We can say about this Area that it is located vertically. And not only in terms of relief due to the presence of a large number of mountain peaks surrounding it, among which Mont Blanc is the highest mountain in Western Europe (4807 m) - but because of the amazing accumulation of monuments in such a small area.

Aosta itself is rich in history - the administrative center and the only province of the region. Traces of ancient Augusta Praetoria (Latin name Aosta) are clearly visible, such as the Arch of Emperor Augustus (25th century BC), and the remains of the Roman Theater. The nature of the valley is beautiful - from the impressive heights of Mont Blanc to the enchanting severity of the landscape of Cervino (height 4478 m), from the striking magnificence of Monte Rosa (Pink Mountain), which received its name from the color that it takes when light is reflected from its huge glaciers, to another mountain peak, Gran Paradiso, located in the center of the natural park of the same name, spread over an area of ​​over 200,000 hectares.

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Here we wish you bon appetit. What does appetite have to do with it? And you enter any restaurant in Emilia or Romagna, and you will immediately understand everything.

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The modern Italian language originates from the literature of the great Dante, Petrarch and Boccaccio. Could there be an even deeper connection, a more noble and higher tribute on the part of an entire people towards Tuscany as a single language? But the debtor to Tuscany for its exceptional contribution to European culture is the whole of Europe, which has strong and long-standing ties with it. It was in Tuscany that the majestic Age of Humanism and Renaissance arose and developed in the XIII-XV centuries, which radically renewed the culture and art of that time, leaving an indelible mark on European civilization. The great geniuses of that era worked in Florence - Leonardo da Vinci, Michelangelo Buonaroti, Filippo Brunelleschi.

Region Marche

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Region Lazio

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Administrative center of AQUILA
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Provinces: Chieti, L'Aquila, Pescara, Teramo

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Administrative center of CAMPOBASSO.
Internet address: http://www.regione.molise.it
Provinces: Campobasso, Isernia

Let's take a chance and come up with a slogan for this small, charming region in the South of the Adriatic: “Visit it before it becomes fashionable.” Indeed, it is not difficult to predict a massive influx of tourists to these regions, where everything retains the “aroma” of ancient times: from wonderful landscapes to folk traditions, from gastronomy (dairy and other products typical of these places taste amazing) to the everyday life of local residents, imbued with the spirit community, from their hospitality to the clean sea, from the skill of the artisans to the measured existence of the villages.

Area CAMPANIA

Administrative center NAPLES
Internet address: http://www.regione.campania.it
Provinces: Avellino, Benevento, Caserta, Naples, Salerno

They say that the Neapolitan dialect is better known in the world than the Italian language. This, however, might not be surprising: music, as we know, is a universal language, and the words inseparable from it are easy to remember. Neapolitan songs are known all over the world. Who hasn’t heard and at least once sung “O sole mio”?

Naples itself is already ancient history. This is the most unique city in the world, bewitching and captivating everyone who has spent at least a few days in it.

Region Apulia

Puglia ranks first among the regions of Italy in winemaking, as well as in the collection of olives and the production of olive oil.